Connect with Sheri

Social Media Strategy and Storytelling

The digital space can get noisy. In a fast-paced, mobile-driven world, it's more important than ever to build authentic content that connects. How does your social media stack up?

  • Social media strategy
  • Campaigns and storytelling
  • Corporate social media audits
  • Staff training
  • Emergency / disaster response
  • Content writing
  • Social media policies
  • Account setup
  • Personal social media branding

What I do

I'm Sheri Doyle, a social media strategist and trainer in Edmonton. I help clients make connections through results-driven digital strategy and storytelling.

I've worked with governments, boards, non-profits, businesses and individuals on social media strategy that works.

Whether you are launching a campaign, want to talk about the issues of the day, or need to use social media to navigate a crisis, I can help you cut through the noise and chart a course that connects with your audience.

My Highlights

Digital Alberta

Board Director

2016 Fort McMurray Wildfire

Government of Alberta social media lead and recipient of the Premier's recognition medal.

Social media manager for the Government of Alberta

Lead corporate social strategy and accounts including the highest-followed provincial government Twitter account in Canada.

LitFest Alberta

Publicist and Digital Strategist

2017 Southern Alberta wildfires

Social media team leader at the Provincial Operations Centre.


I've spoken at a number of conferences on the power of social media and digital communications.

I also run training sessions and workshops with teams, big and small, to help them develop strategies for success.

Presented at:

  • Policy Matters
  • The Alberta Emergency Management annual conference
  • National Congress on Culture
  • The Advertising Club of Edmonton's "Acing Digital" panel
  • iMedia 2018
  • 2019 Travel Alberta conference

clients I work with