Communications strategy & storytelling

In a fast-paced, mobile-driven world, it’s more important than ever to build authentic content that connects with your audience. How does your message stack up?

What I do

  • Strategic communications
  • Digital content strategy & creation
  • Social media
  • Web writing & blogging
  • E-newsletters
  • Corporate social media policies & audits
  • Emergency / disaster response
  • Editorial services

I’m Sheri Doyle, a professional storyteller, entrepreneur and collaborator in Alberta, Canada. I help clients make creative connections through award-winning, results-driven communications strategy and storytelling.

I’ve worked with governments, boards, crown corporations, non-profits, elected officials and businesses across Canada on communications strategy that works.

Whether you are launching your next big idea, need to engage, or need to connect with the public during a crisis, I can help you cut through the noise and connect with your audience.


I’ve spoken at a number of conferences on the power of strategic communications and digital strategy.

I also run training sessions and workshops with teams, big and small, to help them develop communications strategies for success.

Presented at:

  • Policy Matters
  • The Alberta Emergency Management annual conference
  • National Congress on Culture
  • The Advertising Club of Edmonton’s “Acing Digital” panel
  • iMedia
  • Travel Alberta conference
  • Business and Professional Women of Edmonton

My highlights


Ensured effective public communications by leading award-winning communications and social media strategies during the 2015 Fort McMurray-Wood Buffalo wildfires and 2017 Southern Alberta wildfires.


Hosting workshops and helping people discover their magic and build their personal brand as host of the Demythifying Brand podcast.


Helped citizens find information, connect with policymakers, and share their perspectives as the Premier of Alberta’s correspondence manager during the COVID-19 pandemic.


Create unique economic and investment stories for international investors and audiences, including international advertising campaigns and client missions to Asia, Europe, the US and South America.


Recognized for valuable contributions to public sector communications as recipient of the Queen Elizabeth II Platinum Jubilee Medal (2022).


Showcased audio storytellers from across North America and Europe as associate producer of Edmonton’s first podcast festival.


Created dynamic events, built buzz around emerging authors, and grew new audiences as Director of Marketing and Communications for LitFest: Canada’s largest non-fiction festival.


Connected the public to consultations, provincial budgets, new programs, and their elected officials as leader of the Government of Alberta social media team which built the highest-followed provincial government Twitter account in Canada.


Let’s talk about what success looks like to you. I can propose a plan and provide a customized quote to get us there.


“Sheri always figures out an unique way to tell your corporate story. She writes clearly, concisely and with panache. She works hard, she’s a great team player and always fun to have around. I highly recommend Sheri.”

– Susan Bourette –

Marking Communications, AGF Investments

“Sheri is a firecracker. She’s full of ideas, works cross-platform, and is a pleasure to work with. Simply said, she does great work.”

– Andrew Yates –

Senior Director, Strategic Communications & Media, Canadian Medical Association